Evren Kiefer is a writer/editor and content strategist from Geneva, Switzerland.
Our environment seems to reward the churning of low-cost branded content. Yet, this strategy is like gambling. An alternative way could bring major benefits with less risk. Continue reading →
Writing is the foundation you'll build your success upon. Believe me. Whether you're working on a business plan, a marketing kit, a blog, a newsletter or an ebook... Writing is always the first ste...
La masse de contenus en ligne s’accroît alors que l’attention des utilisateurs, elle, se morcelle. La stratégie de contenu donne des outils pour répondre à ces nouveaux défis. Elle se fonde sur un projet assez simple : traiter le contenu comme un produit offert par l’entreprise ou l’organisation.
When a farmer talks with his customers about the compared merits of different crops on the market floor, it is content marketing already. He helps his customers make better sense of the world…
Les politiques de l’Université pourraient promouvoir une culture des médias plus complète. L’objectif, pour les étudiants, serait d’acquérir la maîtrise d'outils tels que Twitter, Facebook, Google Plus, Delicious et Diigo, et à ceux qui seront inventés plus tard.
L'Internet est un outil précieux mais compliqué parce qu'en grande partie invisible. Il est aujourd'hui menacé par des intérêts privés et des législations liberticides.
You have created lots of content and your site is bursting. Now is the time to take a content inventory - and I'm going to show you how.
The sense of satiety is easy to numb and hard to get back. It is not only true for food but also for content. Non-physical items can lead to gluttony as easily as the very physical foods and beverages of Yule.
With a little bit of planning, you can reduce the costs of content and produce more appropriate content with less friction.
George R.R. Martin’s books are well-written and engaging. His example makes us better online storytellers.
The obsession with crafting simple messages can make your publication repetitious and dull. Embrace complex and varied content. It brings the benefits of personality and deepens your relationship w...
Social media and blogging software have made publishing and sharing frictionless. Publishing organisations and individuals experiment with them: often focusing on technology and not enough on content and users.
Engagement is difficult to get and even more difficult to keep. Whether you get no comments at all or too many, they are always an issue online. Here's some advice to help. Continue reading →